Search Buzz Video Recap: Google Search & Local Updates, New Bing Webmaster Tools, EAT, BBB, Maps Spam & More

This week I did the recap video from the United lounge in San Francisco airport. So I prerecorded it and scheduled it to go live Friday morning because I want to get this video out early and I don’t land until around 7am Friday. In this video I covered a small Google organic search update that was not confirmed by Google. I also covered a Google local search update that happened last Friday through Monday. Bing announced a new Bing Webmaster Tools, I have tons of screen shots. Google said it does not look for EAT signals, it doesn’t work that way. Google also said again, it does not use BBB ratings in its ranking algorithm. 429 and 503 HTTP status codes do slow Googlebot’s crawl but if left long enough, it can result in the pages being removed from Google’s index. Google said they process link disavows immediately but those are not taken into account until the URL is recrawled. Google is testing massive images in the search results. Google Search Console’s change of address tool added redirect validation and banner reminders. Google My Business is saying again keywords in descriptions can potentially impact local rankings. Google Posts now allows up to ten images or videos in a single Post. You can remove those Postmates links in your Google local panel. Google Maps said it removed 4 million fake businesses and 75 million local reviews in 2019 for spam reasons. Google Ads enabled audience sharing across manager accounts. Google tried to clarify the new Partner Program changes but SEMs are still not happy. Google AdSense publishers are getting more ransom emails. Danny Sullivan from Google shared how he reports search issues internally. I posted two vlogs this week, one with Rhea Drysdale and the other with Chris Boggs. Oh and if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

For the original iTunes version, click here.

Search Topics of Discussion:

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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Upcoming Free Webinar: 7 Hidden Tactics From The Fastest Growing E-Commerce Companies

Are you struggling to grow your e-commerce business?

Sick of low conversion rates?

You’re not alone.

On average, only 3% of e-commerce website visitors converted into customers.

Yikes.

Yet, brands like the Dollar Shave Club and AppSumo are making millions even during a global pandemic.

You want to join their ranks, but you’re just not sure what you’re doing wrong. It feels like everyone else is in on some secret recipe to success.

On August 24 at 8 am PST, I’m exposing the hidden tactics the fastest growing e-commerce brands are using to dominate the online shopping industry with a free webinar.

Along with my co-host, Matthew Santos, VP of Products and Strategy at NP Accel, and Brooke Hess, Senior Director, Paid Media at NP Digital, we’ll break down how you can implement each one to boost your e-commerce sales.

It’s free. Register here.

What Will You Learn?

Since opening my agency, NP Digital, I’ve worked with companies of all sizes, including some of the world’s fastest-growing e-commerce brands.

I’ve seen first-hand the unique strategies these companies use to generate targeted traffic, attract quality leads, and convert shoppers into paying customers.

The best part? These e-commerce sales tactics work for brands of all sizes. Whether you’re just starting or you already have some skin in the game, these strategies can work for you.

Here are some of the specific things we will teach you:

1. E-commerce SEO: Learn how to generate free, recurring, and high-converting traffic with SEO practices no one else is talking about.
2. Paid advertising: Discover how to multiply your results and increase your conversion rate even with a small paid ads budget.
3. E-commerce CRO: Uncover the powerful strategies fast-growing e-commerce brands use to improve conversion rate optimization (CRO).

These points are only scratching the surface of what you’ll learn.

Conclusion

One of the best ways to become successful in business is to look for clues. Brands leave breadcrumbs you can follow and reverse engineer to your benefit.

We’ll show you how to spot these clues and give you actionable advice on implementing these strategies to skyrocket your e-commerce brand’s growth.

Whether you’re just starting or you’re feeling stuck, these tactics will change the game for you.

Register for the webinar, and I’ll see you on August 24 at 8 am PST.

PS: If you want my team to implement these hacks and manage your e-commerce business, go here.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Neil Patel

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Soapbox: Hyper-personalization is a value exchange for millennials

Brands today are clamoring to develop personalized experiences, customized products and individualized recommendations. And rightly so. Consumers are prepared to trade off a valuable asset in exchange for their personal information. In particular, millennials are significantly more likely than prior generations to provide brands with their personal data in exchange for convenient, customized and timely treatment.

According to recent internal research, which found that more than half of millennials are willing to have their facial details and fingerprints on file with retailers if it means: a more convenient experience (55 percent), customized products and services (55 percent), or real-time promotions (52 percent).

The openness to sharing such sensitive information speaks volumes about the desirability of personalization, but it is not to be taken for granted.

Brands must deeply understand how their actions can build – or destroy – trust among their customers. Like any interpersonal relationship, years of positive actions can be neutralized by one critical misstep.

Beyond this, these findings emphasize the need for retailers to co-create authentic ways of delivering personalization to their customers, be it in terms of products, services, experiences or promotions.

Ultimately, this data speaks to consumers’ hunger for a hyper-personalized approach to building a relationship with retailers and brands. And, it’s an incredibly powerful opportunity. But success or failure hinges on retailers developing a type of “fair value exchange” with consumers to ensure this opportunity translates into stronger loyalty, deeper engagement and meaningful growth.

Soapbox is a special feature for marketers in our community to share their observations and opinions about our industry. You can submit your own here.

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Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

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About The Author

As Chief Innovation Officer (CInO) of Gongos, Inc., Greg is charged with accelerating the future of everything – from trends and foresights to product innovation and development, to the company’s growth and performance. Greg thrives on exploring societal and technological shifts that point to disruptive ways to create value for consumers and resilience for organizations. Greg leads the company’s Innovation Think Tank – a cross-generational team that fosters a culture of innovation and guides long-term strategy in shaping the decision intelligence space. A former research practitioner with over 20 years of experience under his belt, Greg is a visionary at heart. He believes our industry is in the midst of a revolution, and plans to help pave the way. He holds an M.A. in Humanistic and Clinical Psychology from the Michigan School of Professional Psychology, and a B.S. in Industrial Administration, Marketing and Finance Concentrations from Kettering University.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author:

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A Guide to Google Shopping Ads for Any Business

Google Shopping Ads are a highly effective way to promote your products. Learn how to create them and who to target in order to help generate more revenue.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author:

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Daily Search Forum Recap: August 17, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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Example Of How Google Communicates Search Issues Internally

We report issues to Google in many ways, but did you ever wonder how Google reports issues with search internally? Danny Sullivan from Google shared an example of how he documents the issue for internal reporting and posted the example on Twitter.

In the example Danny provided, he provided the full query that triggered the issue in brackets. He shared a link to the original report. He provided a screen shot of the search results page, and highlighted the issue in red outline. Then explained the issue with the search results.

Here it is:

Why did Danny share this publicly? I have to assume for a couple reasons, maybe more. First, people like me are curious about the internal workings at Google. Second, this illustration helps those who report issues to Google understand what Google needs to communicate the issue internally. Too often you see complaints about Google search but the query isn’t shared or the snippet in question is not mentioned. Having the full picture of what Google needs to escalate the issue internally is useful.

Forum discussion at Twitter.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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Google Local & Map Ads Purple Ad Label Again

Back in 2016 we reported that Google Maps ads can and do show a purple ad label next to the local listings that are ads. But that has changed over the years and now Google is once again testing the purple ad label in the local ads, even on desktop.

Brian Freiesleben shared this screen shot on Twitter:

Like I said, this was kind of official back in 2016. But now, I cannot replicate it. Of course, Google is doing tons of UI tests now, espesially after the favicon pullback.

Here is a bit more information:

Also should note this was on desktop

— Brian Freiesleben (@type_SEO) February 20, 2020

Again, I cannot replicate this – can you?

Forum discussion at Twitter.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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