Scott Services

Sunday, 1 November 2020

Internet Wayback Machine Adds Historical TextDiff

The Wayback Machine has a cool new feature for looking at the historical changes of a web page.

The color scale shows how much a page has changed since it was last cached & you can select between any two documents to see how a page has changed over time.

You can then select between any two documents to see a side-by-side comparison of the documents.

That quickly gives you an at-a-glance view of how they’ve changed their:

web design
on-page SEO strategy
marketing copy & sales strategy

For sites that conduct seasonal sales & rely heavily on holiday themed ads you can also look up the new & historical ad copy used by large advertisers using tools like Moat, WhatRunsWhere & Adbeat.

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Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history – for free.

See where they rank & beat them!

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Compare Across Channels: use someone’s AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
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Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
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Your competitors, are researching your site

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This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Aaron Wall

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Google March 2019 Core Update Myth Busting From Google

I felt it was important to make sure you all read my article on Search Engine Land with statements from Google around the March 2019 core update that started on March 12th. In that article, Google responded do a number of questions we sent them and some questions they just saw lingering on the web, including from our speculation post.

(1) A Reversal of the August 1 core update? Google responded saying “We’re constantly improving our algorithms and build forward to improve.” I wrote a more detailed article on my thoughts on this being a reversal or not and I think not but it depends how you look at it and if your specific site saw a reversal.

(2) Penguin related? Nope, it is unrelated to Penguin Google said. Google wrote “This wasn’t a Penguin update, because we no longer have those, as we’ve said before. This was a core update, as we’ve explained. “

(3) The biggest update ever? No, not even close said Google. Google said “This was a noticeable update that we felt warranted confirming, in keeping with what we’ve said before. But it is far from being the biggest update Google has ever done. We’re not characterizing it beyond that.” Google is saying here, it was a noticeable update but by far not the biggest they’ve done at all.

Of course, if your site was hit by this, it sure feels big to you.

(4) Neural Matching specific? Nope, not in any way shape or form. Google said “Neural matching has been part of our core ranking system for over half-a-year. None of the core updates we have confirmed coincided with some new use of neural matching.”

(5) Many core updates. Google has been doing core updates well before they even confirmed all of them. Google only relatively recently (past year or two) started to confirm them as “core updates.” But As Danny told us, it has been going on for a while now:

Yes. For a long time. Like remember Hummingbird? Or these: https://t.co/lsniR7yiUd https://t.co/dJBplKA1Lu

That’s why I’m not in favor of a numbering system like Core 3. My preference would just be “March 2019 Core Update” — it’s says what it is, and there’s no confusion.

— Danny Sullivan (@dannysullivan) March 14, 2019

Forum discussion at Twitter.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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source https://news.scott.services/google-march-2019-core-update-myth-busting-from-google/

3 Essential Excel Practices for Formatting

Sometimes I need to do a really simple task about 1,000 times. Although I’d love to say I have the bandwidth to pour over my accounts line-by-line, I simply don’t. Fortunately, I’ve crowdsourced some useful functions that help me maintain sanity and get things done quickly. I’ll share these processes with you and expand on where they’ve served me best.

If/Then for Logical Decision Making

This has come in handy for ad copy management. I have a massive account that has a lot of duplicate ads running and I’m working through to pause off the duplicates.

Here’s how it works

In this example, all we care about is that there are content duplicates. We’re not interested in the metrics (yet) of how one duplicate is doing compared to its doppelganger.

Step 1: Download ads that are eligible to run

Step 2: Add a column that you can concatenate your ads into

Concatenate Campaign, Ad Group, Headlines, Descriptions, and Final URLs. I often don’t include the paths as I’m more interested in the meat of the ad being redundant.

Step 3: Sort Concatenate column by ascending

This is insanely important for your formula to work!

Step 4: Add a Status column

Step 5: Apply the formula =IF(Concat Cell = Above Concat Cell,”Paused”,”Keep”

What’s this mean?

If the ad you chose matches the ad above it, pause that ad. If the ads don’t match, keep it.
If you’ve sorted your concats correctly, this will follow a logical succession and cover all of your ads. The first test is a control. You are guaranteed that your first ad’s concatenated cell does not match the column header “Concat”. You’ll know the test is working if it shoots back the “Keep” label.

Step 6: Check your work

Run through and make sure the new status labels make sense. Don’t blindly trust the machine!!

Step 7: Make an upload sheet

Google Ads Editor won’t recognize “Keep” as a status, so you’ll want to filter for your paused ads and put them in a separate upload sheet. You can also remove your concatenate column, as Editor will not recognize it.

Step 8: Label the duplicates you’ve just paused so you have a record of what happened.

I wait to apply this label once the updates have been made in Editor because I’ve often found that Editor will try to apply my upload as new ads if there is a label it doesn’t recognize.

You can apply this same logic for ad performance in general. Again, as long as you’ve sorted your columns first, you can apply the If/Then statement to quickly weed out and pause underperforming ads (If CTR < 3%, Pause, Keep). I find this test formula tremendously helpful for repetitive tasks and I hope it serves you well too!

Substitute

Formatting keywords can take forever and a day if you don’t use formulas. I particularly hate formatting broad match keywords because Excel is typically a total spaz about text vs. general formatting. Cue =SUBSTITUTE! Following this formula, I can quickly transform my keywords into the appropriate match type.

Step 1: Highlight your Keyword column and change your formatting from General to Text (for good measure)

Step 2: In an adjacent column enter =SUBSTITUTE(“+”&Keyword Cell,” “,” +”)

This formula seriously changed my life.

What’s happening?

Concatenate a plus sign to the beginning of my keyword, then substitute spaces for space plus

Step 3: Copy and Paste Special (as values) into your keyword column and move on with your life.

Concatenate to build Exact & Phrase Match keywords

Hey, you may have noticed that I love to concatenate things. Concats are essential for formatting Exact and Phrase Match keywords in your upload docs and you can set them up in seconds.

Step 1: In an adjacent column, insert a bracket header and a bracket closer individually

Step 2: Write out your concatenate formula using the “&” symbol (or try =CONCATENATE or =CONCAT)

Remember to anchor your bracket cells with $!

Step 3: Drag your formula down and Paste Special (values) the results over

Final Thoughts

There are a lot of different ways to skin a cat. These are just a few tools that help me pick up the pace in production work so I can get beautiful campaigns up and running. What types of Excel tricks do you use? Hit me up @ad_jennarator and @PPCHero to keep the conversation going!

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: jkelly

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source https://news.scott.services/3-essential-excel-practices-for-formatting/

Daily Search Forum Recap: June 15, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Google: Core Update Is Not Like The Panda Algorithm
Danny Sullivan from Google said on Twitter over the weekend that the Google core updates are not like the old or new Google Panda algorithms. He said “the core update isn’t like Panda of old (and no, it’s not like Panda of new, either).”
Google Tests Hotel Search Box Without Local Identifier
Sergey Alakov posted on Twitter screen shots of Google showing the hotel finder box but without putting in the location of the searcher. So you searched for [hotel] and Google asks you to enter in the location of the hotel you are looking to book and not pre-fill in your current location.
Google Posts Tests “Related To Your Search” – Showing You Relevant Google Posts
Claire Carlile posted a screen shot on Twitter of Google showing a new section to display Google Posts in a Google local panel. The new section is named “related to your search” and seems to show Google Posts that are more relevant to your search query.
Google: We Not Prioritize Portal Web Sites In Rankings
Google’s John Mueller said Google does not give priority to a portal web site over a static web site in its search rankings. John Mueller from Google said on Twitter “No, portals are not prioritized,” when asked if Google favors portals.
Genius: We Caught Google Red Handed Stealing Our Lyrics
The Wall Street Journal reported that Genius, the lyrics web site, has said they caught Google literally red handed stealing lyrics from their web site without any attribution or payment. Google denies it and says they license the lyrics from a third-party but will be investigating the situation.
SEO Cartoon On Subfolders Vs Subdomains
Here is a very funny SEO cartoon from Mark Williams-Cook on subdomains vs subfolders. How do you know if they are dead? Say something that SEOs debate about and see if anyone who is ‘dead’ can’t spe

Other Great Search Forum Threads:

Search Engine Land Stories:

Search Engine Roundtable Stories:

New Google Search Console Speed Reports Rolling Out
Google is now rolling out the experimental and new “Speed” reports within Google Search Console. Google began testing this last May and we have seen more and more webmasters get this report since then but now Google announced it is rolling out as “experimental.”
Google Said It Is Reviewing Recipe Rich Results Bug Reports
Danny Sullivan has confirmed that the reports submitted about the rich results for recipes not working properly are being reviewed. A couple of weeks ago we reported there was an issue but the issue is still not resolved but Google is looking into it.
Google Tests Image Carousel In Local Pack
Google is testing showing images in the local pack that you can scroll through. It is an image carousel in the local pack itself. Here are screen shots from Valentin Pletzer that he shared with me on Twitter.
Google: We Wont Use Fitbit Data For Search Ads
When Google announced it bought Fitbit last week, the company wrote in the blog post “Fitbit health and wellness data will not be used for Google ads.” But no real mention about organic search, so I joked Google can use steps a person does in a day as a search ranking signal. They won’t, it was a joke.
Evergreen GoogleBot Now On Chrome 78
GoogleBot is now running Chrome 78, this started as soon as this past Friday, on November 1st. The stable version of Chrome 78 was released on October 22nd…
Peter Greets The Charlotte Hornets At Google
I love Peter the Greeter, and here he is greeting the Charlotte Hornets when they came to visit Google at the Mountain View offices last week. Here are some more photos as well.

Other Great Search Forum Threads:

Search Engine Land Stories:

Why we should care

The SDK provides developers and third-party apps with the ability to diversify content channels based on the users’ preferences, which could help drive more accurate targeting and reach for brands on the platform which has more than 500 million users.

“By engaging with the TikTok SDK, third-party developers will not only provide a new channel for creators to share their creations, but also expand the reach of their own platform through specified partner hashtags,” the company wrote.

Additionally, the SDK could bring more engagement to the popular video-sharing platform with it’s streamlined, one-click posting experience.

More on the news

A part of the TikTok for Developers program, this feature aims to expand creative offerings for the TikTok community while enriching and content for users.
With the TikTok SDK, third-party developers can provide a new channel for creators to share their work while expanding the reach of their own platform.

About The Author

Taylor Peterson is Third Door Media’s Deputy Editor, managing industry-leading coverage that informs and inspires marketers. Based in New York, Taylor brings marketing expertise grounded in creative production and agency advertising for global brands. Taylor’s editorial focus blends digital marketing and creative strategy with topics like campaign management, emerging formats, and display advertising.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author:

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source https://news.scott.services/tiktoks-new-sdk-enables-video-uploads-from-other-apps-services/

Saturday, 31 October 2020

Facebook rolls out new corporate logo that will appear with all of its brands

Facebook introduced a new corporate logo Monday that will soon appear across its products.

The plain all-caps logo has been “designed for clarity” to help differentiate the corporate entity from the social networking app, Facebook CMO Antonio Lucio said. Facebook the brand will still be indicated by its familiar blue and white lower-case “f” and “facebook”.

The corporate logo also will be added to Facebook-owned services and platforms, including Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal, and Calibra. Facebook first announced the branding plan in August.

Why we should care. While marketers understand the full breadth of Facebook’s portfolio, surveys indicate that many consumers do not know that Facebook owns Instagram or WhatsApp, for example. With Facebook’s less-than-sparkling reputation, it’s an interesting choice to make the connection clearer to consumers. The company isn’t shying away from its dominance, though, even with (or in spite of) mounting antitrust scrutiny.

As Facebook moves to enmesh the backends of its apps with encryption, it has also been building more options for advertisers to enable advertisers to reach users across Facebook, Instagram, WhatsApp and Messenger through the single Ads Manager hub.

About The Author

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author:

For more SEO, PPC, internet marketing news please check out https://news.scott.services

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source https://news.scott.services/facebook-rolls-out-new-corporate-logo-that-will-appear-with-all-of-its-brands/

Scott Services

Sunday, 1 November 2020

Internet Wayback Machine Adds Historical TextDiff

Gain a Competitive Advantage Today

Find New Opportunities Today

Google March 2019 Core Update Myth Busting From Google

3 Essential Excel Practices for Formatting

If/Then for Logical Decision Making

Here’s how it works

Substitute

Concatenate to build Exact & Phrase Match keywords

Final Thoughts

Daily Search Forum Recap: June 15, 2019

Search Engine Roundtable Stories:

Other Great Search Forum Threads:

Search Engine Land Stories:

Other Great Search Stories:

Daily Search Forum Recap: November 4, 2019

Search Engine Roundtable Stories:

Other Great Search Forum Threads:

Search Engine Land Stories:

Other Great Search Stories:

TikTok’s new SDK enables video uploads from other apps, services

Why we should care

More on the news

About The Author

Saturday, 31 October 2020

Facebook rolls out new corporate logo that will appear with all of its brands

About The Author