Google Search Algorithm Update On September 27th

I am hearing some chatter around a possible Google search algorithm update that took place yesterday, September 27th. To be honest, not all of my indicators, i.e. the community chatter and the tracking tools, are 100% convincing that there was a big update. I do believe that a nice number of sites were impacted yesterday but the impact was not as large as a bigger update.

I had a nice number of people ask me if there was an update yesterday, but again, the overall chatter is not massive. There is chatter and I’ll share that chatter below. Some are thinking that maybe there was a reversal to one of the previous and recent Google algorithm updates. So it is hard to say at this point. When you look at the chatter, many are suggesting it may be a reversal or adjustment of some sorts to the Google Medic Update – but time will tell.

Here is some of the chatter at WebmasterWorld:

OMG my rankings have just all comeback and my traffic is almost like pre-august. I think I’m going to cry!

@whoa182 same here, my traffic is back to normal, was down for just two days tho.

Someone sure flipped a switch today! Some of our most important serps are back to normal. Let’s see if it stays this way. Quite bizar though.

Something definitely changed, Im happy for those that recovered. My keywords are ranked higher so obviously traffic has increased. The still-not-so-good news for me that my main keywords pre-August have yet to recover.

I got a nice boost with the early September update but things are leveling off now. Just waiting for the next update to see what happens, hopefully another spike, fingers crossed.

strong growth from Monday 17 September to Wednesday 26 September.

yesterday Thursday September 27 sharp decline now visitors are the same as on Thursday 13 September.

Here is some of the chatter in the Black Hat World thread:

An update again? Or it’s just me

I am seeing some notable improvements in my former top keywords. Something is surely happening for me

I noticed a bump yesterday. I was also affected by the August update. site dropped from 15k to 4k since update. Yesterday it went up to 5.7k , a particular post went up 1.3k

Yep, some keywords doing a bit of dancing. Nothing drastic though.

Here are some of the folks on Twitter about this:

Seeing pretty big drops in organic traffic and rankings for one of our properties. News and blog posts are ranking in place of static pages. Anyone else seeing fluctuations, @Marie_Haynes, @rustybrick, @JohnMu?

— Lynette Zilio (@lzilio) September 27, 2018

I’m hearing several rumors of a significant update happening. And of course I’m traveling. Anyone seeing changes? https://t.co/EF329A1yYc

— Marie Haynes (@Marie_Haynes) September 27, 2018

Yes, I’m seeing movements!

— Olivier Duffez (@webrankinfo) September 27, 2018

It’s a big change indeed. Seeing big improvements in one of our sites that were heavily affected by the medical update back in august. A correction perhaps? pic.twitter.com/vgbftwoB8d

— Nacho Boza (@nachoboza) September 28, 2018

Yep. Significant changes. The changes happened about 12 hours ago. Or at least that’s when i start noticing them. I’m sure most people will notice them in the next day along with SERP tools.

— Stuart McHenry (@smindsrt) September 27, 2018

Huge update. Looks to be a turning up of the large brand dial to me again.

— Kurt Leitinger (@KurtLeitinger) September 27, 2018

It’s a big change indeed. Seeing big improvements in one of our sites that were heavily affected by the medical update back in august. A correction perhaps? pic.twitter.com/vgbftwoB8d

— Nacho Boza (@nachoboza) September 28, 2018

Our organic traffic numbers are actually up! You should come work for @TooFab.

— Bernie Zilio (@berniezilio) September 28, 2018

Google Algo Update (1 of 2): I said the other day that we were due for a major update. Little did I know that would arrive so quickly. I’ve been checking my list of sites that were impacted by prev. major updates and seeing a number either surge or drop. Here are some examples: pic.twitter.com/QF3ziyADbC

— Glenn Gabe (@glenngabe) September 28, 2018

Google Algo Update (2 of 2): And this is my absolute favorite. There’s a LONG story behind this one, but they finally surged on 9/26. FINALLY. Here are screenshots from both GA and SEMrush. I really hope this sticks for them. They deserve it. pic.twitter.com/1w155q9UlO

— Glenn Gabe (@glenngabe) September 28, 2018

Here are some of the automated tracking tools, as you can see, not all of them are showing big changes:

Mozcast:

SERP Metrics:

Algoroo:

Advanced Web Rankings:

Accuranker:

RankRanger:

SEMRush:

Check your rankings and let us know in the comments what you think? Was there a big update? If so, what do you think it was related to?

Forum discussion at WebmasterWorld and Black Hat World.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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Here Is Google My Business Video Verification Feature

A couple years ago we reported Google was testing a way for you to verify your local business in Google My Business over a video call. Well, here is a screen shot of a business seeing that option when they are trying to verify their business in Google My Business.

The screen shot below is from Ben Fisher on Twitter:

You can see it allows this business to select the “verify now through live video chat with our operators” followed by a “Connect” button.

I do not think this option for all businesses, as it is still not listed as a default option in their help documents but it does come up from time to time.

Forum discussion at Twitter.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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Google Imags Search Adds Creator & Credit Metadata For Image Credits

Google announced yesterday they have added support for Creator and Credit metadata and will be adding Copyright Notice metadata. This meta data will be used by Google to display Image Credits information on the image within Google Image Search.

Here is how those credit information items will appear in Google Image search on mobile after you click on an image:

Google added, “Also in partnership with CEPIC and IPTC, we hope to create better usage guidance for photographers, photo agencies and publishers to include copyright and attribution information in image metadata. For more on how to best implement IPTC metadata, refer to the IPTC Guidelines.”

Forum discussion at Twitter.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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Surprising SEO A/B Test Results – Whiteboard Friday

33Across launches ‘first open exchange with only viewable inventory’

Graphic from 33Across

Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature.

Ad platform 33Across has decided that viewability should instead be a standard, so it has launched AttentionX, which it describes as the first open ad exchange containing only viewable ad inventory.

“Human [viewers] and viewable [inventory] must be the foundation for programmatic buying,” CEO Eric Wheeler said in a statement.

Viewable versus non-viewable. The inventory on most open exchanges, according to his company, can be 50 to 70 percent non-viewable. Higher levels of viewability can exist on a private marketplace, Wheeler told me, but that requires custom arrangements and viewability guarantees.

In 2015, 33Across announced a 100 percent viewability guarantee, where non-viewable ads would be refunded to the advertiser. But Wheeler pointed out that his company was then supplying other exchanges with its inventory and its guarantee, before launching its own exchange about a year ago.

Now, that exchange has morphed into AttentionX, where every piece of inventory has been pre-scored for viewability before it enters for bidding, making a 100 percent guarantee no longer needed.

“DSPs plug in and it’s all viewable,” he told me, “so a guarantee is superfluous.”

Besides, Wheeler said, a viewability guarantee is a hassle, requiring advertisers and exchanges to settle up later.

The viewability standard. The viewability is scored pre-exchange via JavaScript on the page of the participating publisher that allows 33Across to see the viewport window, a description of what is visible to the user. 33Across says its network includes over 1,500 global publishers.

Other exchanges, Wheeler said, filter inventory after it’s come in and then score the viewability while the ad is being delivered, using historical data. No one else has “scanned the impression quality for viewability before it gets to the exchange,” he said.

33Across uses the Interactive Advertising Bureau (IAB) viewability standard: at least 50 percent of the ad in view for at least one second. AttentionX’s ads are static imagery, animation or rich media.

In addition to meeting that minimum standard, AttentionX also offers time-in-view ads, which are at least 50 percent visible but in increments up to 25 seconds. This works better than some attempts at cost-per-second pricing, the company says, because advertisers can still use their accustomed CPM pricing.

Why you should care. It’s difficult to imagine that digital advertising can gain the full credibility it needs when large swaths of inventory are still sold even though ads delivered to them may not be — you know — seen. It’s like airlines selling you tickets to flights that may or may not ever take off, but we’ll settle up later.

33Across’s approach of pre-scoring inventory requires its JavaScript on page to predetermine the viewport, but that may be the price of restoring credibility. Its new viewable-only exchange may represent the next step beyond guarantees and could raise the bar beyond the “half an ad for one second” minimal IAB standard.

This approach builds on the movement in the last several years to address the viewability dilemma, including Google’s Active View standard for delivered ads, GroupM’s raising the bar to 100 percent of the ad or the recent inclusion of time-in-view metrics in an Integral Ad Science report. 33Across’ new pre-exchange scoring of ad space may offer a new metric for this evolution.

This story first appeared on MarTech Today. For more on marketing technology, click here.

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Barry Levine

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Marketing Day: Mobile FM radio ads, Snapchat e-commerce ads & an IAS media quality report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Mobile FM radio ads shown to drive incremental store traffic
  Sep 27, 2018 by Robin Kurzer
  Dial Report’s new data shows a demonstrable lift for businesses on days that their radio spots run.
• Mobile-first indexing: Will it change your rankings on desktop?
  Sep 27, 2018 by Janet Driscoll Miller
  Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results.
• Your AI does not need tickets to the big game
  Sep 27, 2018 by Rex Briggs
  Only when we address all of the ways that fraud and inefficiency have plagued media buying will we end their threat to a healthy, thriving marketplace.
• Connect with the best and brightest marketers at SMX East
  Sep 27, 2018 by Marketing Land
  You are part of an exclusive community — a community of passionate, creative, driven search marketers eager to learn the latest tactics to boost conversions, drive sales, and increase awareness. SMX® East is your chance to connect with others like you.
• Snapchat launches multiple e-commerce ad options in time for holiday shopping
  Sep 27, 2018 by Amy Gesenhues
  Shoppable Snap ads are rolling out, and advertisers can now import catalogs to automatically create product ads.
• IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
  Sep 27, 2018 by Robin Kurzer
  While publisher-direct display ads still have the lowest level of brand safety risk, programmatic is steadily catching up.
• Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens
  Sep 26, 2018 by Barry Levine
  Separately, the two marketing intelligence companies are choosing to make available valuable information from their platforms.
• How to integrate online and offline for the best overall result
  Sep 26, 2018 by Grace Kaye
  Remember the days when the “dinosaurs” of traditional media had to learn digital ways? Now digital natives must get educated about billboards, print and TV.
• Twitter looks to crowdsource content policies
  Sep 26, 2018 by Amy Gesenhues
  The app launched a user survey to gather feedback on dehumanizing language, but will it help deliver a safer platform for marketers?

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

• 4 More Digital Marketing Strategies You Need to Know for 2019, Marketo
• A Marketer’s Guide to Website Accessibility: The Importance of Inclusive Design, Vertical Measures
• Alexa Skills Marketing: Is It Right For Your Brand?, Ignite Visibility
• Holiday Marketing Calendar 2018: Global Events for Ecommerce, Social & Sales, Shopify
• Instagram IGTV: Launching Your Channel to Best Practices from Top Brands, Socialbakers
• Study Finds 77% of Millennials Have Recommended a Product or Service in the Past Month, Convince and Convert
• Study: Consumers favor ‘mobile-first’ experience from businesses, Mobile Marketer
• The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed, Moz
• What Is Earned Media Value? What It Is & How To Measure It, MediaKix
• What is the best time for email marketing?, My Emma

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Amy Gesenhues

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Daily Search Forum Recap: September 27, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

• Is The Google Search Console Page Filter Throwing Off Accuracy?
  There are some savvy SEOs and webmasters that are noticing a possible bug with the Search Analytics reports in Google Search Console. This is specifically when you use the page filter option, the numbers significantly drop both in the Google Search Console interface and within the Search Console API.
• Google Search Console Adds Event Markup Report & Sends Notices
  Google has recently added to the Google Search Console an event markup report and also recently started sending out notices to those with issues with their event markup to check out the report. Aaron Bradley, the guru on schema, said the report was new and I am seeing people say they are getting notifications via Search Console about event markup issues for the first time.
• Google Posts Now Allows 1,500 Character Posts
  Previously, Google Posts had a 100 to 300 word limit in your Google Posts. Now Google has a 1,500 character limit for Google Posts. It is a more precise number and lets those writing Google Posts know exactly when Google will cut them off.
• Report: Google Extends Titles In Snippets From 55 to 67.5 Characters
  According to RankRanger, Google has extended the number of characters they show for the title in the search results snippets from an average of 55 characters to 67.5 characters. That is a 20% increase in the length of the average number of characters in the title of the search results snippets.
• Google Image Search For Hot Only Returns Images Of Sensual Women
  For some reason, when you go to Google Image Search and search for the term [hot] – the only images that come up are pictures of women in underwear, lingerie, swimsuits and other sexual situations. There are no photos of hot coffee, desserts, fire places, ice cream melting or other photos that are more appropriate for young children.
• Google Birthday Cookie & Ice Cream Cone
  Today is Google’s birthday and Google was already serving ice cream and cookies yesterday to celebrate in the office. Here is a photo from Instagram of a 20th birthday cookie and ice cream cone from t

Other Great Search Forum Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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