Scott Services: The Top 25 Most Influential PPC Experts of 2020

Wednesday, 15 June 2022

The Top 25 Most Influential PPC Experts of 2020

Paid Media Marketers – the time has come! We are releasing the latest edition of The Top 25 Most Influential PPC Experts.

A few quick notes before you check out the list:

There is a complex formula for calculating influence in our industry. (You can read more about the methodology below the list.) Our scoring methodology only takes account of what someone has done within the last year to demonstrate their expertise.

Note: Despite COVID-19 derailing conferences, any speaking opportunities scheduled for March or April of 2020 were still counted.

We also included the Top Rising Stars in PPC. We asked our readers to submit the names of PPCers just starting to build their reputations in our industry who also show potential to become an influencer.

Without further ado…

The Top 25 Most Influential PPC Experts of 2020!

The Results

We gave readers complete freedom to write in names of influential experts (and rising stars!). We saw all the usual suspects but were also introduced to some new folks on the scene, both in the US and throughout the world.

We also want to point out that if an expert didn’t get voted into the Top 50, they weren’t included in the process for ranking the Top 25. So if you think you should be considered for this list, make sure you’re telling your co-workers and friends to vote you in!

The Methodology

All metrics are normalized into a standard scale so that they can be compared and tallied using the same rubric. Some of the measurements we list below sound a little like apples and oranges, but we used a weighting and normalization scheme specifically to ensure that no single thing created a bias for any particular PPC expert.

The metrics we measured can be roughly defined as belonging to five categories:

Conferences
Speaking engagements
Twitter Engagement Score
Influence measurement using tools like Sparkscore’s tool
Online Influence
Podcasts, webinars, videos, online events
News Mentions
Mentions in blogs, interviews, news articles, etc
Vote Totals
The votes, nominations, and enthusiasm of you, the PPC community!

All metrics were based on what the individual has done within the past year (May 2019 – April 2020). We feel this truly measures the impact of an influencer, by making sure all efforts were up-to-date and we weren’t accounting for activities that had taken place more than two years ago.

There is plenty of room for debate (we have certainly learned that much), but we always do our very best to ensure that the scores are objective and that they rely on actual data, not opinion. The list is crafted from a 1:1 comparison of the numbers in our formula, and nothing more.