Scott Services: Technical SEO: The Definitive Guide

Wednesday, 29 December 2021

Technical SEO: The Definitive Guide

This is a complete guide to technical SEO.

In this all-new guide you’ll learn all about:

Crawling and indexing
XML sitemaps
Duplicate content
Structured data
Hreflang
Lots more

So if you want to make sure that your technical SEO is up to speed, you should get a lot of value from today’s guide.

Chapter 1:Technical SEO Fundamentals

Let’s kick things off with a chapter on the basics.

Specifically, in this chapter I’m going to cover why technical SEO is still SUPER important in 2020.

I’ll also show you what is (and isn’t) considered “technical SEO”.

Let’s dive in.

Chapter 2:Site Structure and Navigation

In my opinion, your site’s structure is “step #1” of any technical SEO campaign.

(Yes, even coming before crawling and indexing)

Why?

First off, many crawling and indexing issues happen because of poorly-designed site structure. So if you get this step right you don’t need to worry as much about Google indexing all of your site’s pages.

Second, your site structure influences everything else you do to optimize your site… from URLs to your sitemap to using robots.txt to block search engines from certain pages.

The bottom line here is this: a strong structure makes every other technical SEO task MUCH easier.

With that, let’s get into the steps.

Chapter 3:Crawling, Rendering and Indexing

This chapter is all about making it SUPER easy for search engines to find and index your entire site.

In this chapter I’ll show you how to find and fix crawl errors… and how to send search engine spiders to deep pages on your website.

Chapter 4:Thin and Duplicate Content

If you write unique, original content for every page on your site then you probably don’t need to worry about duplicate content.

That said:

Duplicate content can technically crop up on any site… especially if your CMS created multiple versions of the same page on different URLs.

And it’s the same story with thin content: it’s not an issue for most websites. But it can hurt your overall site’s rankings. So it’s worth finding and fixing.

And in this chapter I’m going to show you how to proactively fix duplicate and thin content issues on your site.