Google posted a new Google Ads policy yesterday that does not allow ads for with “content that potentially capitalizes on or lacks reasonable sensitivity towards a natural disaster, conflict, death, public health emergency, or other tragic event.”
In short, you cannot profit off of events like the COVID-19 outbreak. Google added “Examples (non-exhaustive): Appearing to profit from a tragic event with no discernible benefit to users; price gouging or artificially inflating prices that prohibits/limits access to vital supplies; sale of products or services (such as personal protective equipment) which may be insufficient for the demand during a sensitive event; using keywords related to a sensitive event to attempt to gain additional traffic.”
Ginny Marvin from Search Engine Land said on Twitter that this “basically makes official that coronavirus-related keywords are off limits.”
How Google will enforce this, is to be seen, but it is effective immediately.
Forum discussion at Twitter.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)
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