MarTech Minute: ASG MarTech launches tools for agencies and marketers

SUITE DREAMS. ASG MarTech, a portfolio of digital marketing tools, announced the launch of Traject – a new suite of innovative marketing solutions for agencies and marketers to grow their businesses and provide value for their customers. In addition to the umbrella brand of Traject, ASG MarTech launched two new sub-brands: Traject Social and Traject Data. Why we care: If you are an ASG MarTech customer, now you can access a software suite that includes social media management, review and reputation management, data visualization and analytics, and SEO. Sounds like an ecosystem to us. Source: ASG MarTech

PLUG AND PLAY. Video marketing tool Playable announced an API integration with MailChimp that will allow marketers to share quick videos within emails from Playables’ newly released Stock Video Library or their own existing video content on YouTube, Twitter, Facebook or Instagram. Why we care: Over the last year Mailchimp increasingly has been building out a marketing platform that goes way beyond email. It will be fascinating to see how it continues to evolve. Source: Playable

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About The Author

Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.

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