When most marketers think about Reddit, they view it as if it is a thing that shall not be named. Marketers have proclaimed time and time again that Reddit is a tough network to crack, and one that marketers can essentially ignore.
But you will be surprised by how popular it is.
In the United States, 26.4 million people are using Reddit each month.
That’s massive!
And now it is reporting as many users as Twitter. Reddit’s data shows that monthly active users had grown from 250 million in 2017 to 330 million in 2018.
Do you want to know who is influencing your audience? Do you want to know how to create better content for your audience? Do you want to stay in the know as it relates to the latest trends and insights?
Following the right subreddits can help you accomplish all of these goals.
What is a Subreddit?
A subreddit is a forum or thread within Reddit that allows users to focus on a specific interest or topic.
Subreddits are the backbone of the entire Reddit community, and the conversations range from comics and BBQ to world news and Bitcoin. Practically any topic you can think of has been or is being discussed somewhere on Reddit.
Over the years, I have watched brands leverage insights they gathered from Reddit to achieve marketing success. As a marketer, I have used Reddit many times as both a tool for inspiration, collaboration and distribution. Now before we get to the top Subreddits, it is essential that you understand how Reddit marketing works. Here is a quick take on Reddit Marketing:
Now that we have that out of the way let’s discuss the Subreddits that EVERY marketer needs to join. Here areeight subreddits that every marketer should know about and subscribe to:
/r/Marketing (188,000+ subscribers)
This should be an obvious one.
I wouldn’t say it is filled with game-changing information, but there are many members of this subreddit that you could learn a thing or two from around communications. One challenge with this subreddit is the constant flood of self-promotion and users pushing their own content.
That said, once in a while, you will come across some golden resources like this Social Media Sizing cheat sheet. And always look at the top posts for useful information.
Top 3 Posts of All Time:
/r/DataIsBeautiful (13,600,000+ subscribers)
This is one of my favorite subreddits, and I probably suggest you follow it whether you are in marketing or not. The information you can find here is a combination of both jaw-dropping and simply insightful.
For marketers, the benefit lies in our ability to understand how to make visual data more effective but also to understand what types of insights and data people are interested in. A quick scroll through the top posts will give you an idea of human interests and can help marketers understand what type of content they should be developing for their brands and clients.
Top 3 Posts of All Time:
/r/Funny (25,200,000+ subscribers)
This is one of those channels that you NEED to subscribe to if you are looking for a full Reddit experience. The content found in this subreddit is often hilarious (sometimes off-side) and always found here before it goes viral on sites like Facebook or Tumblr; this is where a joke becomes an Internet sensation, and a funny pic becomes a worldwide phenomenon.
Top SFW/r/Funny Post of All Time:
/r/Minimalism (362,000+ subscribers)
If you have a taste for minimalist living, art, and design, this subreddit is for you. It is filled with amazing photos and artwork that encompasses the heart and soul of minimalism. As marketers, it is vital that you have an understanding of what does and what doesn’t look good. You don’t have to obsess over it, but you should have a good understanding of aesthetics when you are reviewing a site, a campaign, or an advertisement.
Top 3 Posts of All Time:
/r/Writing (792,000+ subscribers)
If you are looking for a channel that can help improve your writing ability, this is the one. Thousands of people visit the subreddit every week to share tips and discuss best practices for crafting compelling stories. Discussions range from rules for short stories to strategies for character development. It is a great resource and one that every marketer can benefit from.
Top 3 Posts of All Time:
/r/Entrepreneur (561,000+ subscribers)
Of all the channels on Reddit, /r/entrepreneur tends to be the one at the top of my list for quality resources and information. It is not always filled with amazing insights, but when a good post is published, it is not just good — it is usually great. The posts shared on this subreddit tend to be very transparent in nature and highlight both the successes and failures of entrepreneurs from around the world. I have learned so much from this community and have shared my own story here as a way of giving back.
Top 3 Posts of All Time:
/r/BigSEO (34,300+ subscribers)
/r/BigSEO is a popular subreddit that works to foster growth and knowledge around SEO and inbound marketing. If you are new to the world of SEO, this subreddit is a must. Thousands of users visit this subreddit daily to share tips and advice for best practices around SEO. And topics range from SEO tips to link building. It is an excellent resource and one that every marketer can take advantage of!
Top 3 Posts of All Time:
/r/Copywriting (17,100+ subscribers)
If you are looking to improve your writing as a marketer, the /r/Copywriting issubreddit for you. This subreddit allows users to learn tips, tricks, and get advice around copywriting. Topics range from direct mail to fighting writer’s block. By gaining insights from this subreddit, you can write better copy and have a better shot at converting readers into customers.
Top 3 Posts of All Time
Conclusion
While it is easy to waste time on Reddit browsing through countless threads of hilarity and debauchery, time spent on Reddit doesn’t have to be time wasted.
Subscribing to the channels above and consuming the thousands of valuable insights uploaded daily can lead to epiphanies and breakthroughs. It can also lead to personal and professional development by providing you with more knowledge that can help change the way you approach your work or life. Reddit can help improve your content marketing strategy, help you write better copy, and allow you to test content ideas.
Reddit is a thriving and authentic community that marketers need to take notice of and embrace. If you are using it as a lurker to gain knowledge and insight, then subreddits are a great place to start. If you are looking to use Reddit as a channel to start promoting your brand and business, things get a bit tricky. It can be done, but it is not going to be easy. That is why I have spent the time researching and studying the brands that have cracked the code.
I would love to hear more about the subreddits you frequent and browse. Let’s keep it PG/SFW.
Comment below and let me know what channels you have subscribed to and why!
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