Daily Search Forum Recap: February 12, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

• Day Five & Getting Strong: Big Unconfirmed Google Algorithm Update
  
  Sunday night I reported about a big, and still unconfirmed, Google search ranking algorithm update. Well, we are now going on day five (maybe six) and the chatter and rank checking tools are still at insane levels. This is not typical of Google updates, even core updates, to be at this level for this long.




• Turing Natural Language Generation (T-NLG) May Power Bing Search In Future
  
  Microsoft posted on its research blog about advancements it is making with the Turing Natural Language Generation (T-NLG) model. Similar to other deep learning language models like BERT and others, this one is more powerful in that it is the largest model ever published at 17 billion parameters.




• Google Fixes Google Posts Rejection Bug
  
  Earlier we reported that Google My Business was rejecting a huge number of Google Posts images. Well, it looks like my assumption that this was a bug was correct. Mike Blumenthal, a top contributor for Google My Business, said on Twitter “The Google has noted that the fix went live today for new posts so any new post you create should work as expected.”




• Microsoft Advertising If Functions For Dynamic Ad Copy
  
  Microsoft Advertising announced global support for IF functions. You can use these IF functions to customize your ad text and ads for searchers based on their device or a specific audience segment.
• Vlog #45: Ann Smarty On Guest Blogging & The Future Of Link Building
  
  First, I am sorry about the audio issues, but I still want to publish this interview. Ann Smarty (@seosmarty) is a link building expert in her own right. She came from the Ukraine and now works with Jim Boykin at Internet Marketing Ninjas. She started her own blog to document her early career and then made a name for herself in the guest blogging space.




• Google Shares Advice On YouTube Videos For Search
  
  Google’s John Mueller, who has been putting together YouTube videos on search for over a decade, has shared some of his advice on how to use videos for your content and search. He said it is often best to have more details in textual content form, because it is easier to update.




• Locked In The Google Garage
  
  Here is a photo of a few Googlers smiling as they are locked in a yellow box in one of the garages in the Google Dublin office. This was shared on Instagram where Jessah wrote

Other Great Search Forum Threads:

• Googlebot caches aggressively, so we recommend using hashes or checksums as part of the filename., Martin Splitt on Twitter
• FYI – seeing changes with @chevrolet dealership GMB’s showing their Parts/Services profiles instead of their primary profile. These are new profiles they didn’t make never showed, Eric Miltsch on Twitter
• To update. Our apologies for this. The site had previously been blocked from showing in Google News surfaces, including Discover, for violating our news content policies. It shifted domains. We should’ve caught the, Danny Sullivan on Twitter
• 301 is quite different than a 410. I wouldn’t use the removal tool for redirects, since it doesn’t change processing of the redirect. An old & redirecting URL shown in search still gets users to, John Mueller on Twitter
• How do you benchmark crawl budget?, Reddit
• I don’t see an issue with using the URL removal tool for robotted URLs like that. The “removal” tool hides URLs in search results, it doesn’t affect crawling & indexing, so you could keep them in the removal t, John Mueller on Twitter
• I don’t think you can submit pure http https migrations there. Also I doubt this is something you need to force, if the URLs aren’t moved yet despite a correct setup, they probably get minimal traffic anyway, John Mueller on Twitter
• Link Building Strategies For Our Ecommerce Site, WebmasterWorld
• Micrsoft Now Won’t Automatically Make Bing Default to Office 365 ProPlus Users, WebmasterWorld

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Promotion Building

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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