Did you ever look at your Google Ads reporting and see that the quality score metrics are missing data. Specifically the columns for quality score, expected CTR, landing page experience and ad relevance fields. Well, the reason may be that Google does not have enough exact match impressions to come up with the data.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)
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