Friday, 23 April 2021

Dropbox Usage and Revenue Stats (2021)

Dropbox is a leading cloud file hosting service.

Launched in 2008, the platform hit the milestone of 100 million registered users 4 years later.

Today, Dropbox has 700 million registered users and generates $1.91 billion in annual revenue.

Here’s a summary of what you’ll find on this page:

Dropbox Usage Statistics (Highlights)

  • Dropbox has more than 700 million registered users.
  • Dropbox has 15.48 million paying users.
  • Dropbox generated $1.91 billion in revenue in 2020.
  • Dropbox employs 2,760 people.

Dropbox users

Dropbox has more than 700 million registered users. The service has received 100 million new registrations per year since 2018.

We’ve charted the number of registered Dropbox users since 2018:

Year Registered users
2018 500 million
2019 600 million
2020 700 million

Source: Dropbox.

Dropbox paying users

Dropbox has 15.48 million paying users. That’s an increase of 8.18% over last year, amounting to 1.17 million new paying users.

Dropbox has increased its paying user base 2.38x since 2015.

Here’s a table with the number of Dropbox paying users since 2015:

Year Paying users
2015 6.5 million
2016 8.8 million
2017 11 million
2018 12.7 million
2019 14.31 million
2020 15.48 million

Source: Dropbox.

Dropbox revenue

Dropbox has an annual revenue of $1.91 billion. That’s an increase of 15.06% over 2019.

Dropbox revenue has grown at a CAGR of 25.9% over the past 5 years.

Here’s a table showing Dropbox revenue since 2015:

Year Revenue
2015 $603.8 million
2016 $844.8 million
2017 $1.1 billion
2018 $1.39 billion
2019 $1.66 billion
2020 $1.91 billion

Source: Dropbox.

Dropbox revenue in the US

Dropbox generates $999.3 million per year from clients based in the United States. That’s 52.32% of total revenue.

The US market has consistently contributed more than half of the company’s total revenue since at least 2015:

Year Revenue
2015 $326.1 million (54%)
2016 $455.9 million (53.96%)
2017 $575.7 million (52.34%)
2018 $706.5 million (50.83%)
2019 $854.1 million (51.45%)
2020 $999.3 million (52.32%)

Source: Dropbox.

Dropbox international revenue

Dropbox brought in $941.6 million from clients outside of the US in 2020. That accounts for 47.68% of the company’s total revenue.

Dropbox’s international revenue has grown by 33.48% since 2018. That’s less growth than in the US, where revenue has increased by 41.44% in the same period.

Here’s a table showing Dropbox’s international (non-US) revenue since 2015:

Year Revenue
2015 $277.7 million (46%)
2016 $388.9 million (46.04%)
2017 $531.1 million (47.66%)
2018 $685.2 million (49.17%)
2019 $807.2 million (48.55%)
2020 $914.6 million (47.68%)

Source: Dropbox.

Dropbox average revenue per paying user

The average paying Dropbox customer spent $128.50 in 2020. The average revenue per paying user (ARPU) has increased by 4.41% since 2019.

Dropbox has grown its ARPU by 16.25% since 2016.

Here’s a table with complete data on Dropbox’s average revenue per paying user since 2015:

Year ARPU
2015 $113.54
2016 $110.54
2017 $111.91
2018 $117.64
2019 $123.07
2020 $128.50

Source: Dropbox.

Dropbox operating expenses

Dropbox’s operating expenses (excluding impairment related to real estate assets) reached $1.38 billion in 2020. That’s an increase of 3.55% over the previous year.

Research and development was the single biggest expense, totaling $727.5 million. Dropbox’s next biggest outlay was on sales and marketing ($422.8 million).

Here’s a complete breakdown of Dropbox operating expenses by category:

Category Operating expenses
Research and development $727.5 million
Sales and marketing $422.8 million
General and administrative $227.8 million

Source: Dropbox.

How many teams use Dropbox Business?

Dropbox Business is defined by the company as a billed account with at least 3 users managed via a single administrative dashboard.

Dropbox has over 500 thousand paying Dropbox Business teams. The company has added 50 thousand paying teams since 2019, an increase of 11.11%.

Here’s a table with the number of paying Dropbox Business teams since 2017:

Year Dropbox Business Teams
2017 300 thousand
2018 400 thousand
2019 450 thousand
2020 500 thousand

Source: Dropbox.

Dropbox for personal use

18% of American survey respondents claim to use Dropbox as a personal cloud storage solution. That makes Dropbox the 4th most popular solution, after Google Drive, Apple iCloud, and Microsoft OneDrive.

Here’s a table showing the 6 most popular personal cloud storage solutions:

Cloud storage solution Share
Google Drive 40%
Apple iCloud 33%
Microsoft OneDrive 20%
Dropbox 18%
Amazon Drive Cloud 9%
Box 3%

Source: Statista.

How many API calls does Dropbox receive?

Dropbox makes an Application Programming Interface (API) available for developers to integrate their apps with the company’s system.

Dropbox receives 60 billion API calls per month. Use of the company’s API has increased by 20% over the past year.

Here’s a table with complete data on Dropbox monthly API calls since 2017:

Year Monthly API calls
2017 50 billion
2018 50 billion
2019 50 billion
2020 60 billion

Source: Dropbox.

How many developers build applications on the Dropbox platform?

Over 750 thousand developers have built applications on the Dropbox platform.

Here’s a table charting the number of registered developers building applications on the Dropbox platform since 2017:

Year Developers
2017 500 thousand
2018 500 thousand
2019 750 thousand
2020 750 thousand

Source: Dropbox.

How many apps are available in the Dropbox App Center?

The Dropbox App Center includes 92 apps that can be used to extend product functionality.

Source: Dropbox.

How many people work at Dropbox?

2,760 full-time employees work at Dropbox. That’s a decline of 1.48% over the previous year.

Here’s a table showing employee count since 2018:

Year Employees
2018 2,323
2019 2,801
2020 2,760

Dropbox announced in January 2021 that it plans to reduce the workforce by a further 11%.

2,346 Dropbox employees (85%) are based in the United States.

Comparably data shows that the median compensation at Dropbox is $137,940. US employees on an H-1B visa (work-based residency) received a median salary of $144,664 in 2020.

Sources: Dropbox, Comparably, H1B Salary Database.

Conclusion

That’s all for my roundup of Dropbox stats in 2021.

Dropbox is one of the industry leaders in the cloud file hosting space. The platform hosts over 550 billion pieces of content in total, serving over 700 million registered users.

Now I want to hear from you:

Can Dropbox continue to grow? Or will the continued expansion of competitors like iCloud and Google Drive prove damaging?

If you have any other thoughts, I’d love to hear them too. And I’m available to answer any questions about the facts and figures included in this roundup.

You can leave your comment in the section below, and I’ll respond shortly.

The post Dropbox Usage and Revenue Stats (2021) appeared first on Backlinko.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Brian Dean

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