Last week, @PPCGreg spotted Google testing a brand new match type in Google Ads named “Smart Matching.” What is Smart Matching? I have no idea but Google Ads confirmed it was a “small tests that select advertisers have opted into.” But I have no idea what makes this match type “smart.”
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)
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