Let’s say your company name is Google and then after 17 years you decide to change your name to Alphabet – just a theoretical name change. So you remove Google from all your home page and change it to Alphabet. Did you know that the home page can still rank for the word [Google] even if you removed that from your page?
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)
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