Google Ads is posting a notice in the Google Ads console telling advertisers that it has updated the search terms report to only include search terms that were searched by a significant number of users. Essentially, you won’t be able to use this report to see all your search terms going forward.
Here is a screen shot of this notice:
The learn more button goes here and there was one line added that reads “Starting September 2020, the search terms report only includes terms that a significant number of users searched for, even if a term received a click. You may now see fewer terms in your report.”
PPCRachel was first to post about this on Twitter saying “So we will be potentially paying for search terms that are irrelevant but won’t be privy to the keywords we need to add as negatives?” And @grovention wrote “It will be harder to optimize ad spends now, as from September it will show search terms only with a significant number of searches. We expect better from you Google.”
I have not see any other announcement about this from Google.
Forum discussion at Twitter.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)
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