Some SEOs are noticing Google add to their title tags that are displayed in the Google search results snippet’s headline a city name. Lily Ray posted about this on Twitter and said “I’ve seen Google modify title tags many times, but this is the 1st time I’ve seen Google append a city name to a title tag for a generic service page it *thinks* should have a local intent.”
Here is her generic screen shot of this, so you can understand what is happening:
The NYC part is added, not part of the title attribute, in the source code.
I know Google can do whatever they want with titles and snippets but I don’t know if I’ve seen this behavior for generic landing pages.
Others have not seen this as well:
Can see what you mean. Am noticing something similar for sites that I work on. There’s definitely been a change of some sort within the past 24 hours.
— Brodie Clark (@brodieseo) October 15, 2019
Seeing the same across several SERPs where we were previously ranking w/high quality national service pages. Dominated by hyperlocal aggregators and/or localized SMBs now. I’m contemplating a major strategy shift, but trying to not be overly reactive.
— Rhea Drysdale (@Rhea) October 14, 2019
Have you seen this?
Don’t forget, the new snippet controls should roll out the end of this week.
Forum discussion at Twitter.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)
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