Search Buzz Video Recap: Google BERT & Algorithm Change, Recipe Rich Results & Microsoft Advertising Redesign

This week, well – this morning – Google announced the biggest change and improvement the company made to search in five-years, they said. It is called BERT and impacts 10% of all queries, it began rolling out earlier this week and should be done rolling out by the end of this week. It was probably what we saw with the other algorithm update posts we covered. Google said auto-translation probably won’t result in a manual action. Google is having issues showing images in some recipe rich results. Google seems to be rolling out key moments for videos. SEOs seem to have doubt with Google’s disavow link tool. Google’s French results feel lacking with this new law. Google deprecated the corporate contact markup for knowledge panels. Microsoft Advertising is being redesigned and it is a big change. Google Ads launched responsive ads to all. Google Ads added affinity audiences and seasonal event segments. Google My Business is testing auto-suggested replies for reviews. If you missed the vlog this week, it was with Eric Enge about him selling Stone Temple Consulting to Perficient Digital. That was this past week in search at the Search Engine Roundtable – and don’t forget to subscribe!

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This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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