Daily Search Forum Recap: May 15, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

• Google: No Changes With Search Algorithm Or Infrastructure
  Last Friday I reported about potential Google search ranking updates and then SEJ reported that I was wrong and it was an infrastructure update. Well, we both were wrong according to Google – Google said there were no recent changes around algorithm changes or infrastructure changes.
• SEOs Not Happy With Google Ads Announcements
  As I briefly covered, Google announced tons of new ad features yesterday – two of the more controversial ones within the SEO community are the discover ads that show up on the Google mobile home page and the gallery ads that make some of the search ads on the search results page massive.
• Google Ads New Discovery Ads, Gallery Ads, Showcase Shopping Ads, App Deep Linking & More
  Google had their big Marketing Live event where they announced a boat load of new ad features yesterday. These announcements are captured nicely by Greg Sterling and the Search Engine Land team over here. Here is a very brief recap of these announcements.
• Danny Sullivan Presents Webmaster & SEO Complaints At Google Ranking Fair
  Danny Sullivan who is now at Google told us about these ranking fairs, where Googlers can show off ideas and features around Google search. Danny did his own this week and shared in his station many of the ongoing SEO and webmaster complaints and concerns around Google search.
• Google Says Cache Date Bug To Be Fixed Soon
  After months and months of complaints from the SEO community, Danny Sullivan from Google said the cache bug should be fixed soon. He posted on Twitter saying “We’re aware of this and expect it will be corrected soon. “It has no impact on indexing. We have fresher versions indexed,” he added.
• Eric Schmidt, Jonathan Rosenberg & Yonca Dervisoglu Give Google Talk
  Former Google executives Eric Schmidt and Jonathan Rosenberg and CMO of Google Yonca Dervisoglu gave a talk about Google I believe at The London Business Forum the other day. If anyone has been follo

Other Great Search Forum Threads:

• Heya. Have you seen this issue where GSC and the mobile friendly test have an error that (js and css) resources can’t be loaded with “other error” and screenshot doesn’t show CSS being loaded? https://t.co/DaJ4KWNoaf, Vanessa Fox on Twitter
• Huge drop in CPC in Adsense overnight, WebmasterWorld
• Interesting that it fails validation in Rich Results Test (https://t.co/RoUbiKCoKy) but a rich result is still generated (no errors from the Structured Data Testing Tool, but FWIW the RRT-reported errors seem legitimate).… htt, Aaron Bradley on Twitter
• Pro Tip: Don’t use line breaks when posting your own Q&A on your Google My Business listing.…, Joy Hawkins on Twitter
• We’ve made diagrams like these before — I don’t think you’re going to get much more than the previous ones from our side. These things change over time, and the specifics have little impact on sites’ performance in search, so, John Mueller on Twitter
• With regards to search, I don’t see it causing problems, but I also don’t see it significantly improving things (I suspect it’s more of a theoretical cleanup of indexable web pages, which is fine too).… https://t.co/vZKkmc4Zg, John Mueller on Twitter
• 1 – Yes, it does try to read the whole page at once, it just doesn’t trigger scroll events for JS event handling (some sites try to catch those). 2 – no, the tool is independent of that (and I agree, it would be nice to have it, John Mueller on Twitter
• State of SEO industry: a vent post, Local Search Forum

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Local & Maps

Mobile & Voice

SEO

• Exploring Google’s New How-to Snippets In Search And On Smart Displays: SERP Treatment, Fresh Data, GSC Reporting, Monetization, and more, GSQI
• How To Get Your Images in a Featured Snippet, UpBuild
• SEO Packages: Why You Should Avoid Pre-Bundled SEO, HigherVisibility
• SEO vs CRO: Which Should be Your Primary Focus?, iPullRank
• The New Moz Local Is on Its Way!, Moz
• Why Your Blog is Set Up Incorrectly for SEO, Siege Media
• How to explore a SERP feature strategy with STAT, Moz

PPC

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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