Report: Marketers are missing mobile opportunities to reach customers in store

A new report from Salesforce and Publicis.Sapient shows that marketers are missing opportunities to engage with customers who are pulling out their phones while they’re shopping in store.

The Shopper-First Retailing Report includes insights gleaned from a huge data set that includes global digital shopping behavior from 500 million shoppers through 1.4 billion e-commerce visits, customer service data from 200 million service cases, a survey of 6,000 consumers and in-person mystery shopping assessments.

The report found that a majority of shoppers (71 percent) use a mobile device in-store to do at least one educational or research activity, a number that is up 15 percent from last year. At the same time, the research showed that shoppers who have responded to personalized promotions or offers in the past are overwhelmingly eager (84 percent) to receive such offers in the future, creating a potentially receptive audience in the store with phones in hand.

[Read the full article on MarTech Today.]

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About The Author

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Robin Kurzer

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