This week we have a lot to cover, first an algorithmic change in the Google search results over last weekend throughout this whole week. Bing announced a new AMP viewer coming this summer, they also announced JSON-LD support in Bing Webmaster Tools. Google announced their latest search spam metrics, including a drop of manual actions from 9 million to 6 million year-over-year. Paul Haahr, a Google search lead talked a lot about the philosophy around Google’s search rankings. Google Search Console now lets you filter out web light traffic. The order of URLs in your Google Sitemaps file does not matter. Google Search Console fixed the crawl stats bug on Wednesday. Link spam n forums do not work well said Google. Google clarified several points around the mobile-first index. Surveys, ratings, reviews are not an organic ranking feature. Google said cache-control headers do not impact crawling. Google said hreflang in sitemaps versus HTML code are treated equally. Local SEOs are not happy with the new Google Agency Dashboard in Google My Business. Google updated their ad settings page. Google AdWords launched new shopping features including in store savings and what’s in this store. Google Local added an attribute for watching sports around the World Cup. Google is piloting an Ad Grant Agency program. Google has added a knowledge panel for doing college research. Google added a carousel for hotel searches. YouTube is fighting paid like spam and has made changes yesterday to those spam algorithms. Matt Cutts stopped by SMX to surprise us all and it was super special. That was this past week in search at the Search Engine Roundtable.
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This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)
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