“The administrator of a fan page on Facebook is jointly responsible with Facebook for the processing of visitors to the page.”
That’s the conclusion made this week in a judgment by the Court of Justice of the European Union (CJEU) in Luxembourg.
It concerns a decision passed down in 2011 by the data protection authority of the German state Schleswig-Holstein, ordering German business academy Wirtschaftsakademie to deactivate its Facebook page.
The order was based on a breach of the EU’s Privacy Directive 95/46, a set of rules that has now been replaced with the General Data Protection Regulation (GDPR), which came into full force at the end of May. The Schleswig-Holstein data protection authority (DPA) said that the academy’s Facebook page was in breach because it did not inform visitors that it was using cookies to track them, or that it collected and stored their data.
[Read the full article on MarTech Today.]
About The Author
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.
This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Robin Kurzer
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