As digital marketers, many of us are used to being multilingual when it comes to communicating KPIs to clients. Some clients are interested in efficiency metrics, like ROAS, CPA, or Ad/Cost. Others prefer more growth-oriented metrics, and aim to maximize revenue or leads within a given budget. In the vast majority of cases, though, all […]
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This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Dan Rocklin
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