Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The post Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech…

Please visit Marketing Land for the full article.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Michelle Robbins

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The post Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech appeared first on Scott.Services Online Marketing News.

source https://news.scott.services/marketing-day-advertisers-react-to-facebook-targeting-data-changes-how-to-turn-video-into-sales-ias-launches-brand-safe-fraud-free-programmatic-tech/

How to turn video into sales: SMX West recap

From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance.

The post How to turn video into sales: SMX West recap appeared first on Marketing Land.

Please visit Marketing Land for the full article.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Ginny Marvin

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The post How to turn video into sales: SMX West recap appeared first on Scott.Services Online Marketing News.

source https://news.scott.services/how-to-turn-video-into-sales-smx-west-recap/

Daily Search Forum Recap: March 30, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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The post Daily Search Forum Recap: March 30, 2018 appeared first on Scott.Services Online Marketing News.

source https://news.scott.services/daily-search-forum-recap-march-30-2018/

The rise of passive opt outs: Four ways to boost engagement

Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests tactics to get them engaging with your brand again.

The post The rise of passive opt outs: Four ways to boost engagement appeared first on Marketing Land.

Please visit Marketing Land for the full article.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Kyle Henderick

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The post The rise of passive opt outs: Four ways to boost engagement appeared first on Scott.Services Online Marketing News.

source https://news.scott.services/the-rise-of-passive-opt-outs-four-ways-to-boost-engagement/

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space.

The post IAS launches brand safe, fraud-free programmatic tech solution for in-app ads appeared first on Marketing Land.

Please visit Marketing Land for the full article.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Robin Kurzer

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The post IAS launches brand safe, fraud-free programmatic tech solution for in-app ads appeared first on Scott.Services Online Marketing News.

source https://news.scott.services/ias-launches-brand-safe-fraud-free-programmatic-tech-solution-for-in-app-ads/

BIMI launches to add trusted logos to emails

The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust.

The post BIMI launches to add trusted logos to emails appeared first on Marketing Land.

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This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Barry Levine

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The post BIMI launches to add trusted logos to emails appeared first on Scott.Services Online Marketing News.

source https://news.scott.services/bimi-launches-to-add-trusted-logos-to-emails/

Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data

The change signals a new phase for the social giant and its advertisers as regulation pressures mount.

The post Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data appeared first on Marketing Land.

Please visit Marketing Land for the full article.

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: Ginny Marvin

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The post Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data appeared first on Scott.Services Online Marketing News.

source https://news.scott.services/reaction-advertisers-cautiously-optimistic-after-facebook-says-its-pulling-third-party-targeting-data/

Search Buzz Video Recap: Google Mobile First Indexing Release, Algorithm Updates, Bing Search & More

This week was pretty hectic in the search world. Google announced they are beginning to roll out the mobile first indexing process, although I donât think it rolled out yet…

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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The post Search Buzz Video Recap: Google Mobile First Indexing Release, Algorithm Updates, Bing Search & More appeared first on Scott.Services Online Marketing News.

source https://news.scott.services/search-buzz-video-recap-google-mobile-first-indexing-release-algorithm-updates-bing-search-more/

Google Request Indexing & Submit URL Feature Accepting URLs Again

For the past couple of months or so, we have been reporting on changes to the request indexing and submit URL Google tool because of abuse and spam. Those limits were set aggressively for quiet some time but as of this morning…

This marketing news is not the copyright of Scott.Services – please click here to see the original source of this article. Author: barry@rustybrick.com (Barry Schwartz)

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The post Google Request Indexing & Submit URL Feature Accepting URLs Again appeared first on Scott.Services Online Marketing News.

source https://news.scott.services/google-request-indexing-submit-url-feature-accepting-urls-again/